Instilling confidence in your customers when they visit your business, as well as providing them with what they want, is imperative. It’s especially necessary for today’s market where consumers do most of their shopping and ordering online. As a restaurant or retail owner, it is essential you be aware of the value a point-of-sale system brings to your business. A point-of-sale system will assist in running your operations more smoothly, speed up mundane tasks, and continue to provide customers with the best service possible.
Delivery Management
For restaurant owners, making it simple for your customers to order from you and making sure their food is delivered in a timely manner is crucial. Whether it be via your website or over-the-phone ordering, customers like the fact they don’t have to get in their car and drive to a restaurant to pick up food. Without the right delivery POS system, managing this process would be a nightmare. Finding a delivery POS system with an all-inclusive tool is essential: you can track deliveries, estimate delivery times, track customer order histories and order details, and view driver histories. This will boost your sales and keep customers coming back to you.
Receipts
Giving your customers the option to receive sales receipts in a variety of ways is a great benefit for you and your customers. Emailing sales receipts to your clients is a win-win situation: they’ll love it because it’s easier to not lose paper receipts, and you’ll love it because it will enable you to build targeted email campaigns informing them of current offers. Plus, it helps your business be greener and saves money on rolls of receipt paper.
Loyalty Management
According to a survey done by Forrester, 60% of loyalty programs influence where customers make their purchases. So when it comes down to your business vs. the store across the street might not have a loyalty program, this can be a huge deal-maker or breaker.
Customer loyalty is something every business should put value in. Offering incentives for free food, or offering $10 off a future clothing purchase will give you an edge, and it will ensure your business is continually attractive to new and long-time customers alike.
With a POS system offered by RedFynn, you can customize your loyalty experience by:
- Earning loyalty points for each transaction.
- Earn loyalty points based on the purchase amount.
- Earn loyalty points for specific products.
Targeted Marketing
In our current market, an online presence is vital. Your restaurant or retail POS should allow you to access social media, advertise specials, and communicate with your current customers via email or text message is a targeted, relevant way.
Payment methods
With our society moving into a cashless economy, your business should accommodate various different payment methods. One of the popular payment methods in the past new years is NFC payments (near field communication). NFC payments occur when your customer uses a wearable device, such as a watch or wristband, to pay for a transaction. They can use a mobile device to pay, such as a smartphone or tablet.
Another option is to provide EMV payments for credit and debit cards. EMV payments are chip card readers which require the customer to insert their card into the payment machine instead of swiping it. It adds an extra layer of security, so your customers know they are safe when processing payments at your place of business.
Finally, offering gift cards can bring in new customers, and remind established customers how much they enjoy your products. Finding a POS system which can integrate all these payment methods will help your business succeed.
Bottom line
There are many ways to keep your customers coming back. All of the methods mentioned here are effective, and they have been proven to work for businesses time and time again. If your goal is to gain as much business as possible and keep customers coming through your doors, take some time to look into purchasing a new POS system. The most important aspect of your business is your clientele, and by incorporating a new POS system into your business, you can guarantee customer satisfaction, and therefore repeat business. It only makes sense to try it today!
