Sharing thoughts, facts, ideas, and best practices for business owners of all kinds.
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4 Ways to Convince Merchants to Upgrade POS Hardware Regularly
Once you complete a sale and sign an agreement with a merchant, it’s often easy to just move onto the next one and focus on finding more of them to sign. Merchants you’ve signed tend to stay happy and complacent as long as their hardware and software are functioning properly…
How a new POS system can give your customers more confidence in purchases
Instilling confidence in your customers when they visit your business, as well as providing them with what they want, is imperative. It’s especially necessary for today’s market where consumers do most of their shopping and ordering online. As a restaurant or retail owner, it is essential you be…
As a business owner or manager, you’re constantly looking for ways to make your business more attractive to customers. Whether you are in retail or the restaurant industry, you need ideas, products, and strategies which will be user-friendly and appealing to customers. Customer loyalty is something every business desires. Keeping…
Can loyalty marketing help scale your business to bigger, better heights? Can it make your business even more profitable? Honestly—can it really boost your business? The answer is: “Yes.” Why? According to studies, there are two ways to boost your business: One is by attracting potential customers (traditional marketing), and…
Loyalty program definition: What is it really? And why do you need to have such programs for your business? It’s very simple: Loyalty programs are about customer retention. Now, you might be thinking that this concept is too simple—and you’re double guessing its importance to your business. Please…
It’s safe to say we’re living in the future, with so many businesses using digital punch cards now. These loyalty punch card apps allow loyal customers to continue getting their stamps but without the hassle of carrying around those cards anymore. It’s all in digital format and all online. And…
The use of customer loyalty programs has hugely increased over the last decade. It’s not hard to understand why considering all the positive implications and revenue which can be generated from such programs. If you are not familiar with these programs, not to worry. They are fairly easy to understand…
There are various customer retention strategies that you can implement in your business. Some better than others, but let’s talk about the ones best readied to help your business be successful. Firstly, why should you even worry about customer retention? Maybe you have a busy store already, so what is…
There a big difference between getting people to come through the doors of your business and getting them to come back. Customer retention is paramount for the success of your business. It costs about six times more to acquire a new customer than to sell to an existing one. Retaining…
If you have been in business a while, and even if you haven’t, you may have come across loyalty cards or maybe have had customers inquire about your loyalty or rewards program. If you don’t have a loyalty card to offer them or a program they can join, you may…
You’ve probably heard of rewards programs before. Your local coffee shop has one. Your grocery store has one. Maybe your local BBQ joint has one. As a member of a rewards program, you receive special discounts and points towards future purchases as reward for your continued patronage. Each program has…
You’ve probably heard of loyalty programs before. If you have not, chances are you have at least heard of club cards, loyalty cards, rewards cards, or points cards. Their use is widespread and the average US household has 21 loyalty programs. Companies try to add consumers to their loyalty programs…
The world of payments is rapidly changing in front of our eyes. Massive consolidation is happening at a record pace, and this will inevitably impact your business as a merchant services agent.